So let’s jump into it.
Where Do We Find Bloggers? Who Are They?
Well over 98 million people have a Twitter account. Those accounts are often used as social media advertising tools, which means they help businesses reach their customers or brand partners. However some creators don’t even look at those accounts. Instead, they simply go on to create new ones. This isn’t uncommon. Most creators have different kinds of readers. Some readers love fiction while others prefer nonfiction. But for most purposes, authors need to find a niche audience somewhere. As long as there is a market to target, you need to fill it.
What makes someone qualify as a blogger? A person with an active blog has to keep two things in mind. 1) She should possess basic blogging skills 2) she needs to write unique and engaging content for her targeted readers.
The first point is a little tricky as it will depend on whether you choose to run it yourself, hire someone else to manage it, or ask a friend to do your blog. You can always go ahead and hire another person to handle it for you if you feel like doing so. All this will depend upon your budget and the ability you have.
The second aspect is that the author needs to have a specific niche to discuss in her articles. This essentially forms a part of your identity. It shouldn’t be confused with your personal identity, but your main focus. So the author doesn’t just write about something random. For example I don’t write about politics. People might say: “You don’t care about politics” or even “Why would you care about politics? Why would you read something about politics? What’s your opinion on politics?”. This is what we call our personal identity. So when you’re writing about politics, you need to think about politics from a particular angle. Your topic should be based on a certain area.
Now we know a lot about blogging and a lot about marketing. Both use similar methods. But what actually distinguishes these two is the content you write. Let me explain. Suppose you write about economics. Someone may be interested and know about economics. In your article, you mainly write about finance, but you talk about other fields too. There’s no need to have a separate article on politics and finance. So don’t focus on all politics and all finance. Write a few good headlines — good headlines are important, and that’s what makes blog titles appealing to readers — and you’ll set off on the right foot. But not everyone sees economics or finance as their core. And that’s where marketing comes in. Marketing involves buying attention to a particular field. This is where many bloggers fall short, especially new ones. Often times they either forget about their blog titles or they just write a title to grab anyone’s attention (which might be their own). There is no real difference between these two types of articles unless you write them separately.
Now here’s the interesting thing. When I started out, I thought about blogging mainly in terms of self-publishing. No, my plan was to start blogging about my interests, writing one post every week, and make as much money as possible. That’s quite interesting. If you had to decide, you might end up creating a pretty high-volume article every single day, so to speak, to build up a following. So when that happens, the blog needs to take care of maintaining its content, which takes time. Yes, taking care of an entire website takes time, which leads to low traffic because no one wants to spend hours writing a 500 word article.
But, wait — that can get a little tricky if you choose to promote it. Since you have to do the initial research, the writer will need to come up with ways to increase awareness, which will require spending time on research and finding information to share it. So you might be wondering, “Am I gonna lose followers from all this? Will people not want this?” Well yes, you can definitely lose followers if you aren’t careful, so be prepared. But once you start getting some traction, then slowly you can gain more and more followers too.
And finally, another great question is: Is it worth it? Absolutely. Just make sure you have enough experience in the subject and your niche will become easier to understand.
There are several factors that determine how well your blog will perform. Among many others, the type of reader you have on Instagram matters, if you have lots of followers and friends there, the quality of your posts influences how well you rank in search results and if the theme attracts more visitors. There’s no shame in trying any of the above options. Don’t give up. Remember, the less competition you have, the better your performance will be. It’s like a vicious cycle that works out well for both the blogger and the readers. It makes sense to keep researching until your next article is published. Then publish it and wait for people to notice.
Once the next article is published, keep promoting it with a new story and a link back to your original article. Repeat the process till you have 100 links and then finally publish.
All of these methods are not required. Anyone can start with simple and easy article ideas. Any number of themes will do. Anything goes for making money blogging.
So lets move onto the nitty-gritty. Why am I starting my blog now. Why did I want to become an entrepreneur? One of the reasons is that I wanted to learn about creativity and business management. At some stage in life, you should probably have started thinking on that level. My grandfather used to tell me, “If you want something difficult done, then get used to working with difficulties”. And this is exactly how he taught us to appreciate what we can achieve and what we can be proud of doing. He was very clear about it, I believe the reason is because I’ve watched him succeed in everything he worked on. When someone has achieved something worthwhile, that’s what motivates us. Maybe to some extent, being successful motivates us.
He told us to never aim higher than what we have in hand. Even as you learn more and learn how to develop your skills, you should never push the limits and limit yourself. We should strive to improve ourselves. My grandparents were creative people themselves, but neither they nor I ever strived to have anything but the best for their children and family as a result. Our lives have been filled with challenges, but we came as individuals with a strong resolve. After my grandfather died, I decided to follow his career path. I wanted to pursue a creative career.
A few years after moving in, I found myself sitting on a screen staring at my laptop. I took out my camera flash and wrote my first piece of online journalism. I was inspired by what I saw on it and went directly all the way to Medium. I started reading to discover more about journalism and wrote as much as I could on various forums. But eventually, I thought of quitting, considering it over-hyped. It wasn’t much and there would be no sales, no income, nothing to show for it. So I quit. Fortunately I got some help from some sources. Later that year, I managed to publish an infographic on LinkedIn sharing ideas on how to live in today’s fast-paced reality. It got over 4000 views and a bunch of comments. People loved it. Finally, I decided to pursue something more serious. Something more practical. An upcoming video series will see me review a couple of old and popular movies and show what went wrong or how to fix things. Hopefully some of the insights from the videos will inspire new filmmakers to turn around old films and bring life to old movies.
So where is my blog going to go from here? Well, the answer is simple. Because I love it, I want to continue to work on it, so I’ve got to stay committed. Without blogging, I wouldn’t be writing. And without WordPress, I wouldn’t be posting every day. These are a big commitment, but it pays off. By staying committed to my blog, I made a decision, that my work wouldn’t be interrupted.
So let’s discuss what kind of post I want to have. With respect to my primary work (interior design), I prefer to stick to natural light, color contrast, balance, and simplicity. I’d also like to avoid graphic issues. But with other projects like animation, I prefer to use special effects, so I use heavy CGI. I’m looking forward to working on the final product before the release date. Or else it will be delayed and again my work will be pushed back. Either way, the final product will probably look ugly.
What’s the bottom line? Well, you always wanted to make money
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